Multichannel Marketing: Metrics and Methods for On and Offline Success
Akin Arikan
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Kategorien:
Jahr:
2008
Auflage:
1
Verlag:
Sybex
Sprache:
english
Seiten:
312
ISBN 10:
047023959X
ISBN 13:
9780470239599
Datei:
PDF, 4.09 MB
IPFS:
,
english, 2008