Web Analytics Strategies for Information Professionals

Main
Web Analytics Strategies for...

Web Analytics Strategies for Information Professionals

Name: Web Analytics Strategies for Information Professionals
ISBN: 9781555709563

Tabatha Farney & Nina McHale

0 / 0

0 comments

Wie gefällt Ihnen dieses Buch?

Wie ist die Qualität der Datei?

Herunterladen Sie das Buch, um Ihre Qualität zu bewerten

Wie ist die Qualität der heruntergeladenen Dateien?

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:

Eight examples of semi-custom and custom reporting

Four case studies showing project-specific applications

Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Jahr:

2013

Verlag:

American Library Association

Sprache:

english

ISBN 10:

1555709567

ISBN 13: