The SAGE Handbook Of Marketing Ethics

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Business & Economics - Responsibility and Business Ethics
The SAGE Handbook Of Marketing Ethics

The SAGE Handbook Of Marketing Ethics

Name: The SAGE Handbook Of Marketing Ethics
ISBN: 9781529737677

Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor

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The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

Kategorien:

Business & Economics - Responsibility and Business Ethics

Jahr:

2021

Auflage:

1st Edition

Verlag:

SAGE Publications

Sprache:

english

Seiten:

577